A petrol pump gives a coupon to every customer who buys a certain quantity of petrol. The coupons picked later win free petrol. This sales promotion activity is called ________.
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → lucky draw
Option (1) usable benefit — Incorrect. A usable benefit gives every buyer a benefit once he buys above a set amount, such as a holiday package or a discount voucher. Here the prize goes only to coupons picked later, so it is not a usable benefit.
Option (2) refunds — Incorrect. A refund pays back a part of the price on some proof of purchase, such as returning empty wrappers. Here no part of the price is paid back, so it is not a refund.
Option (3) quantity gift — Incorrect. A quantity gift gives extra quantity of the same product to every buyer. Here no extra petrol comes with each purchase, so it is not a quantity gift.
Option (4) lucky draw — Correct. Each buyer gets a coupon, but only the coupons picked in a draw win the prize. A lucky draw coupon for free petrol on buying a certain quantity of petrol is the very example of a lucky draw.
Note: Many sales promotion questions are built on the small everyday examples in this list. Read them as closely as the definitions.
NCERT (2026-27 Edition): Sales Promotion
|

