Given below are two statements:
Assertion (A): Brand name is the verbal component of a brand.
Reason (R): A brand name should be short, easy to pronounce, spell, recognise and remember.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Both (A) and (R) are true but (R) is not the correct explanation of (A).
Assertion (A): Brand name is the verbal component of a brand. — True. The brand name is the part of a brand that can be spoken, so it is the verbal part.
Reason (R): A brand name should be short, easy to pronounce, spell, recognise and remember. — True. This is the first characteristic of a good brand name, as in Ponds, VIP or Rin.
Why R does not explain A?
R tells us what a good brand name should be like. It does not say what a brand name is. A is true because the brand name is the part of a brand that can be spoken; the part that is seen but cannot be spoken, such as a symbol, is the brand mark.
NCERT (2026-27 Edition): “2. Brand Name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand. “Characteristics of Good Brand Name Choosing the right brand name is not an easy decision. What makes this decision important is the fact that once a brand name is chosen and the product is launched in the market, changing the brand name is very difficult. So, getting it right the first time is very essential. Following are some of the considerations, which should be kept in mind while choosing a brand name. |