Identify the correct combination of objections to Advertising
A. Encourages Sale of Inferior Products
B. Undermines Social Values
C. Confuses the Buyers
D. Adds to profits
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → A, B and C only
A. Encourages Sale of Inferior Products — Correct. This is one of the four common objections to advertising. Advertising does not tell a good product from a poor one. It can persuade people to buy an inferior product just as well as a superior one.
B. Undermines Social Values — Correct. Critics say advertising makes people want things they cannot afford and pushes a materialistic way of life. In simple words, it weakens social values.
C. Confuses the Buyers — Correct. So many advertisements make similar claims for similar products that the buyer cannot tell which one is true.
D. Adds to profits — Incorrect. The real objection is that advertising adds to cost. Its cost is included in the price, so the buyer pays for it. Adding to profits is not a complaint against advertising.
NCERT (2026-27 Edition): “Promotion: … The most common Objections to Advertising are that it (i) adds to cost; (ii) undermines social Values; (iii) confuses the buyers; and (iv) encourages sale of Inferior Products. Most of the criticisms against advertising are not fully true. …” |