On the basis of shopping efforts, a television is a shopping product because buyers:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → compare its quality, price and style at several stores
Option (1) compare its quality, price and style at several stores — Correct. For shopping products, buyers spend a good deal of time to compare the quality, price, style and suitability at several stores before they buy. A television is one such product.
Option (2) make special efforts to buy it from one particular seller — Incorrect. Making special efforts to buy from one particular seller marks speciality products, such as rare artwork, or the services of a particular tailor.
Option (3) buy it frequently with the least time and effort — Incorrect. Buying frequently, at once and with the least time and effort marks convenience products, such as toothpaste or a newspaper.
Option (4) expect it to survive many years of use — Incorrect. Lasting many years makes a product durable. This grouping is made on the basis of durability. Shopping effort is a different basis.
NCERT (2026-27 Edition): “1. Convenience Products: Those consumer products, which are purchased frequently, immediately and with least time and efforts are referred to as convenience goods. Examples of such products are cigarettes, ice creams, medicines, newspaper, stationery items toothpaste etc. These products have low unit-value and are bought in small qualities.” “2. Shopping Products: Shopping products are those consumer goods where buyers devote considerable time, to compare the quality, price, style, suitability, etc., at several stores, before making final purchase. Some of the examples of shopping products are clothes, shoes, jewellery, furniture, radio, television, etc.” |