Features of durable goods are:
(A) Require more personal-selling efforts
(B) Require after-sales services on the part of the sellers
(C) Higher per unit margin
(D) Used for a longer period
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A), (B), (C) and (D)
Durable products are tangible consumer products that last many years, such as a refrigerator, a bicycle or a sewing machine.
(A) Require more personal-selling efforts — Correct. They cost more and are bought rarely, so the buyer wants explanation and persuasion before buying.
(B) Require after-sales services on the part of the sellers — Correct. They are used for years, so the seller must give guarantees and after sales services.
(C) Higher per unit margin — Correct. Fewer units are sold, so each unit must earn a higher margin. Non-durable products, like toothpaste, work the other way: a small margin on many units.
(D) Used for a longer period — Correct. This is what makes them durable.
NCERT (2026-27 Edition): “2. Durable Products: Those tangible consumer products which normally survive many years, for example,” “refrigerator, radio, bicycle, sewing machine and kitchen gadgets are referred to as durable products. These goods are generally used for a longer period, command a higher per unit margin, require greater personal- selling efforts, guarantees and after sales services, on the part of the seller.” |