‘McDonaldisation’ refers to-
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Cultures seeking to buy into the dominant American dream.
Option (1) Delivery of food — Incorrect. The term is about culture, not about how food reaches people.
Option (2) Acceptance of political diversity. — Incorrect. McDonaldisation describes the spread of one uniform culture, cultural homogenisation. That is the opposite of accepting diversity, and it concerns culture rather than politics.
Option (3) Cultures seeking to buy into the dominant American dream. — Correct. Those who see globalisation as a threat to cultures point to the ‘McDonaldisation’ of the world, with cultures seeking to buy into the dominant American dream.
Option (4) Imposition on the Western culture. — Incorrect. The direction is reversed. The culturally dominant society, here the American or Western one, leaves its imprint on less powerful societies; it is not Western culture that receives the imposition.
NCERT (2025-26): “Cultural Consequences … Those who make this argument often draw attention to the ‘McDonaldisation’ of the world, with cultures seeking to buy into the dominant American dream. This is dangerous not only for the poor countries but for the whole of humanity, for it leads to the shrinking of the rich cultural heritage of the entire globe.” |