As per the definition of Marketing, what among the following can be marketed?
A. Business process outsourcing
B. Cricket series
C. Candidates contesting elections for certain posts
D. Film festivals
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → A, B, C and D
In marketing, a product is anything of value that can be offered to satisfy a need. So marketing covers not only physical goods but also services, ideas, persons, places, events and information.
A. Business process outsourcing — Correct. It is a service. Services such as insurance, health care and online trading are marketed like goods.
B. Cricket series — Correct. It is an event. Sports events are marketed to sell tickets, broadcast rights and sponsorships.
C. Candidates contesting elections for certain posts — Correct. This is the marketing of persons. A candidate is presented to voters to win their support.
D. Film festivals — Correct. This too is an event, marketed to draw visitors and sponsors.
NCERT (2026-27 Edition): “Another important point to be noted is that Marketing is not merely a business phenomena or confined only to business organisations. Marketing activities are equally relevant to non-profit organisations such as hospitals, schools, sports clubs and social and religious organisations. …”
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