The most common objections to advertising include:
A. Inculcates social values
B. Adds to the costs
C. Confuses the sellers
D. Encourages sale of inferior products
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → B and D only
(A) Inculcates social values — Not an objection (Incorrect). The criticism is the reverse. Advertising is said to weaken social values, because it makes people run after goods and feel unhappy with what they have.
(B) Adds to the costs — An objection (Correct). The heavy money spent on advertising is added to the price. The buyer pays for it, and the product itself is no better for it.
(C) Confuses the sellers — Not an objection (Incorrect). The objection is that it confuses the buyer. He sees many brands making similar claims and cannot decide between them.
(D) Encourages sale of inferior products — An objection (Correct). Advertising does not separate good products from bad. A poor product that is well advertised can sell as fast as a good one.
NCERT (2026-27 Edition): “Objections To Advertising Though advertising is one of the most frequently used medium of promotion of goods and services, it attracts lot of criticism. …” “1. Adds to Cost: The opponents of advertising argue that advertising unnecessarily adds to the cost of product, which is ultimately passed on to the buyers in the form of high prices. …” “2. Undermines Social Values: Another important criticism of advertising is that it undermines social values and promotes materialism. …” “3. Confuses the Buyers: Another criticism against advertisement is that so many products are being advertised which makes similar claims that the buyer gets confused as to which one is true and which one should be relied upon. …” “4. Encourages Sale of Inferior Products: Advertising does not distinguish between superior and inferior products and persuade people to purchase even the inferior products.” |