__________________ involve a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public.
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Public relations
Option (1) Market — Incorrect. A market is a place or set of buyers and sellers. It is not a promotion activity.
Option (2) Public relations — Correct. A business deals with many groups: customers, suppliers, shareholders, middlemen and the government. Public relations manages the opinion of all these groups and builds a good image of the company and its products.
Option (3) Advertising — Incorrect. Advertising is a paid message that promotes a product. Its aim is to sell, not to build the image of the company with every group of the public.
Option (4) Personal relations — Incorrect. This is not a tool of the promotion mix. The personal tool is personal selling, a face-to-face talk with a buyer.
NCERT (2026-27 Edition): “Public Relations Managing public opinion of an organisation is an important task which can be performed by the marketing department. The business needs to communicate effectively to customers, suppliers, and dealers, since they are instrumental in increasing the sales and profit. Besides those who come into direct contact with the organisation or its products, there are other members of the general public whose voice or opinion is equally important. This public may be interested in the company and its product and have an impact on the business ability to achieve its objectives. Thus, it becomes imperative to manage public opinion and the company’s relation with the public on a regular basis. Therefore, public relations involve a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public.” |