Which of the following is not a function of Marketing Management?

Answer & explanation

Correct answer: option 4

The correct answer is Option (4) → Gathering and analysing the economic indices

Option (1) Marketing Planning — A function of marketing management (Incorrect). The marketer draws up plans to reach the marketing objectives, such as a target share of the market.
Option (2) Packaging and Labelling — A function of marketing management (Incorrect). The package protects and promotes the product, and the label gives information about it.
Option (3) Standardisation and Grading — A function of marketing management (Incorrect). Standardisation keeps the quality of a product uniform. Grading sorts products into classes by quality.
Option (4) Gathering and analysing the economic indices — Not a function of marketing management (Correct). The function is gathering and analysing market information: finding out what customers need and what competitors offer. Economic indices, such as national income and the rate of savings, belong to the economic environment of business, not to the marketer’s work.

NCERT (2026-27 Edition): “Functions Of Marketing Marketing is concerned with exchange of goods and services from producers to consumers or users in such a way that maximises the satisfaction of customers’ needs. From the view point of management function, number of activities are involved, which have been described as below:”

“1. Gathering and Analysing Market Information: One of the important functions of a marketer is to gather and analyse market information. This is necessary to identify the needs of the customers and take various decisions for the successful marketing of the products and services. …”

“2. Marketing Planning: Another important activity or area of work of a marketer is to develop appropriate marketing plans so that the marketing objectives of the organisation can be achieved. …”

“4. Standardisation and Grading: Standardisation refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output. …”

“5. Packaging and Labelling: Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. …”