_______ involves informing the potential customers about the firm’s product, its features, etc., and persuading them to purchase these products.
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Promotion
Option (1) Packaging — Incorrect. Packaging is designing and making the container or wrapper of a product. A good package protects the product and helps it sell, but it does not inform and persuade customers in the way the question describes.
Option (2) Logistics — Incorrect. Logistics, or physical distribution, is about moving goods from the place of production to the buyers: storage, warehousing, inventory and transport.
Option (3) Promotion — Correct. Promotion is one of the 4 Ps of the marketing mix. It does two jobs: it informs customers about the product and its features, and it persuades them to buy it. Its four tools are advertising, personal selling, publicity and sales promotion.
Option (4) Retailing — Incorrect. Retailing is selling goods in small quantities to the final consumer. The retailer is the last link in the channel of distribution.
NCERT (2026-27 Edition): “Promotion: Promotion of products and services involves informing the customers about the firm’s product, its features, etc., and persuading them to purchase these products. The four important methods of promotion include advertising, Personal Selling, Publicity and Sales Promotion. …” “Promotion … Promotion refers to the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it. In other words, promotion is an important element of marketing mix by which marketers makes use of various tools of communication to encourage exchange of goods and services in the market.” |