Read the below passage and answer the questions:
We can illustrate the difference between the distinct concepts of business strategy and business model with groceries. Whole Foods clearly follows a different strategy than traditional grocery chains like Stop & Shop. Whole Foods focuses on organic and natural foods, appealing to health and socially conscious consumers through its strict food standards, its strong emphasis on sustainability, its requirement that meat suppliers conform to stringent animal welfare standards, and its emphasis on "fair trade" and local farm sourcing. In addition, Whole Foods offer a broad selection of non-GMO, vegan, gluten-free, dairy-free, and other speciality foods. The company also tries to offer superior service through a human resource model that emphasizes teamwork and gainsharing. Whole Foods, though, also appeals to consumers with enough disposable income to afford its higher prices. It is a classic upscale provider - offering a differentiated product (and service) that customers are willing to pay a premium for. Traditional supermarkets like Stop & Shop position themselves differently in the market. While they recently have started to offer organic and natural foods, the bulk of their offerings are mass-market grocery products and brands. They do not utilize sourcing policies as restrictive as Whole Food's. Traditional supermarkets appeal to more budget-conscious consumers who place less value on organic, natural, and sustainable foods.
Mass-Market grocery products and brands are
(A) inorganic
(B) non natural
(C) restrictive
(D) sustainable
Choose the correct answer from the options given below :
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → (A) and (B) only
The passage contrasts the two kinds of stores: traditional supermarkets have only recently started to offer organic and natural foods, but the bulk of their offerings are mass-market grocery products and brands, and they appeal to buyers "who place less value on organic, natural, and sustainable foods". Mass-market products are thus set against organic and natural food.
(A) inorganic — Correct.
- Mass-market products are contrasted with organic foods, so they are inorganic (not grown organically).
(B) non natural — Correct.
- They are likewise contrasted with natural foods.
(C) restrictive — Incorrect.
- Wrong link: "Restrictive" is used of Whole Foods' sourcing policies, which traditional supermarkets do not follow.
- It does not describe the products.
(D) sustainable — Incorrect.
- Contradicted: sustainability is an emphasis of Whole Foods.
- The buyers of mass-market products place less value on sustainable foods.