Which of the following statements related to marketing philosophies are correct?

A. Starting point of product concept is 'Market'.

B. Main focus of selling concept is 'existing product'.

C. Ends of product concept is 'profit through product quality'.

D. Starting point of selling concept is 'factory'.

E. Ends of product concept is 'profit through customer satisfaction'.

Choose the correct answer from the options given below.

B, C and D only

The correct answer is option (1)- B, C and D only.

A. Starting point of product concept is 'Market'. This is not true as starting point of product concept is factory.

B. Main focus of selling concept is 'existing product'. This is true.

C. Ends of product concept is 'profit through product quality'. This is true.

D. Starting point of selling concept is 'factory'. This is true.

E. Ends of product concept is 'profit through customer satisfaction'. This is not true as End of product concept is 'profit through product quality.

Differences in the Marketing Management Philosophies