Consider the following statements about packaging:
(A) Self service retail outlets are becoming very popular, particularly in villages and small towns.
(B) Because of self service outlets, some of the traditional role of personal selling in promotion has gone to packaging.
(C) The promotion role of packaging becomes all the more important in self service stores.
(D) Packaging and labelling have become so important in modern day marketing that these are considered the pillars of marketing.
(E) Self service outlets have raised the importance of packaging because the chances of adulteration in packed goods are minimised.
How many of the above statements are correct?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Three
(A) Self service retail outlets are becoming very popular, particularly in villages and small towns. — Incorrect. Self-service retail outlets are becoming very popular particularly in major cities and towns.
(B) Because of self service outlets, some of the traditional role of personal selling in promotion has gone to packaging. — Correct. A self-service store has no salesperson to explain the product. So some of the traditional role of personal selling in promotion has gone to packaging.
(C) The promotion role of packaging becomes all the more important in self service stores. — Correct. Packaging is also used for promotion. In self-service stores this role becomes all the more important, because the pack itself must catch the buyer’s eye.
(D) Packaging and labelling have become so important in modern day marketing that these are considered the pillars of marketing. — Correct. Packaging and labelling are so important in modern marketing that they are called the pillars of marketing.
(E) Self service outlets have raised the importance of packaging because the chances of adulteration in packed goods are minimised. — Incorrect. Fewer chances of adulteration in packed goods is the reason called rising standards of health and sanitation. Self-service outlets raised the importance of packaging by moving promotion from salespeople to the pack.
NCERT (2026-27 Edition): “5. Packaging and Labelling: … Packaging and labelling have become so important in modern day marketing that these are considered as the pillars of marketing. Packaging is important not only for protection of the products but also serves as a promotional tool. Sometimes, the quality of the product is assessed by the buyers form packaging. We have seen that in the success of many of the consumer brands in recent times such as Lays or Uncle Chips potato wafers Clinic Plus shampoos, and Colgate Toothpaste, etc., packaging has played an important role.” “Importance of Packaging Packaging has acquired great significance in the marketing of goods and services, because of following reasons: “Functions of Packaging … (iv) Product Promotion: Packaging is also used for promotion purposes. A startling colour scheme, photograph or typeface may be used to attract attention of the people at the point of purchase. Sometimes it may work even better than advertising. In self-service stores, this role of packaging becomes all the more important.” |