Match List I with List II

Choose the correct answer from the options given below :

A-II, B-III, C-I, D-IV

The correct answer is option (4) : A-II, B-III, C-I, D-IV

Certainly, let me explain the matchings between List I and List II:

A. Production Concept - II. Improving the production and distribution efficiency: The production concept focuses on maximizing production efficiency, which means producing goods in large quantities and at lower costs. This concept assumes that customers will prefer products that are widely available and affordable.

B. Selling Concept - III. Attracting and persuading customers: The selling concept emphasizes the aggressive promotion and selling of products. It assumes that customers need to be persuaded or pushed into buying a product and may not buy it voluntarily.

C. Product Concept - I. Improvement in the quality: The product concept centers on the belief that customers primarily favor products with superior quality, features, or performance. It emphasizes constant improvement in product quality and attributes.

D. Marketing Concept - IV. Identifying and satisfying customers' needs: The marketing concept is customer-centric and focuses on understanding and satisfying customer needs and wants. It revolves around the idea that a business's success comes from identifying and meeting customer requirements effectively.

So, the matchings in option 4 accurately describe the core principles of each concept in marketing and business management.