Match List-I (functions of marketing) with List-II (the point that explains it):
| List-I | List-II | ||
|---|---|---|---|
| (A) | Transportation | (I) | Buyers of a motorbike look at its shape and style, not only its cost and mileage. |
| (B) | Storage or warehousing | (II) | There is usually a time gap between the production of goods and their sale or use. |
| (C) | Customer support services | (III) | Users of consumer products are widespread and far from the place where the products are made. |
| (D) | Product designing and development | (IV) | A firm wants repeat sales and brand loyalty from the people who have already bought. |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A)-(III), (B)-(II), (C)-(IV), (D)-(I)
| List-I | List-II | Reason |
|---|---|---|
| (A) Transportation | (III) Users of consumer products are widespread and far from the place where the products are made. | Goods must be moved to where the users are. Transportation bridges this gap of place. |
| (B) Storage or warehousing | (II) There is usually a time gap between the production of goods and their sale or use. | Goods are kept safely until they are needed. Storage bridges this gap of time. |
| (C) Customer support services | (IV) A firm wants repeat sales and brand loyalty from the people who have already bought. | After sales service and complaint handling keep buyers satisfied, which brings repeat sales and brand loyalty. |
| (D) Product designing and development | (I) Buyers of a motorbike look at its shape and style, not only its cost and mileage. | A good design makes the product attractive to target customers, so its shape and style matter. |
NCERT (2026-27 Edition): “11. Transportation: Transportation involves physical movement of goods from one place to the other. As generally the users of products, particularly consumer products are wide spread and geographically separated from the place these are produced, it is necessary to move them to the place where it is needed for consumption or use, For example, tea produced in Assam has to be transported not only within the state but to other far off places like Tamil Nadu, Punjab, Jammu and Kashmir and Haryana, Rajasthan, where it is consumed. …” “12. Storage or Warehousing: Usually there is a time gap between the production or procurement of goods and their sale or use. It may be because of irregular demand for the products such as in the case of woollen garments or raincoats, or there may be irregular supply because of seasonal production such as in the case of agricultural products (sugarcane, rice, wheat, cotton, etc.). …” “7. Customer Support Services: A very important function of the marketing management relates to developing customer support services such as after sales services, handling customer complaints and adjustments, procuring credit services, maintenance services, technical services and consumer information. All these services aim at providing maximum satisfaction to the customers, which is the key to marketing success in modern days. Customer support services are very effective in bringing repeat sales from the customers and developing brand loyality for a product.” “3.Product Designing and Development: Another important marketing activity or decision area relates to product designing and development. The design of the product contributes to making the product attractive to the target customers. A good design can improve performance of a product and also give it a competitive advantage in the market. For example, when we plan to buy any product say a motorbike, we not only see its features like cost, mileage, but also the design aspects like its shape, style, etc.” |