Which of the following is a Non-Conventional Trademark?

Sound mark

The correct answer is option 3- Sound mark.

Sound mark is a Non-Conventional Trademark.

A trademark is any word, name, or symbol (or their combination) that lets us identify the goods made by an individual, company, organization, etc. Trademarks also let us differentiate the goods of one company from another. In a single brand or logo, trademarks can let you know many things about a company’s reputation, goodwill, products and services. A trademark helps in distinguishing similar products in the market from its competitors. A competitor cannot use the same, or similar trademark to sell their product in the market as the same fall under the concept of deceptive similarity which may be defined as phonetic, structural or visual similarity. Trademark may be categorised as Conventional and NonConventional trademark—
(i) Conventional Trademark: Words, colour combination, label, logo, packaging, shape of goods, etc.
(ii) Non-Conventional Trademark: Under this category those marks are considered which were not considered distinctive previously but started getting recognition with the passage of time, i.e., sound mark, dynamic mark, etc.
Besides these, smell and taste are also considered for protection as trademarks, in some parts of the world, but they are not recognised as trademarks in India. The registration of trademark is not mandatory under the Trademark Act 1999, but registration of trademark helps establish exclusive rights over the mark. To register the mark you can visit http://www. ipindia.nic.in which is the website of the Indian Trademark Registry.