CUET Preparation Today
A store announces a 'last date' till the product will be on a discounted price so that people will purchase the product fast. This is an example of : |
Foot-in-the-order technique Door-in-the-face technique Deadline technique Extreme date technique |
Deadline technique |
The deadline technique : In this technique, a ‘last date’ is announced until which a particular product or ‘an offer’ will be available. The aim is to make people ‘hurry’ and make the purchase before they miss the rare opportunity. It is more likely that people will buy a product under this deadline condition than if there is no such deadline. |
