Choose the correctly matched pair from the following:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → International dimensions the media have always had - Gathering of news stories and distribution of western films overseas
Option (1) International dimensions the media have always had - Gathering of news stories and distribution of western films overseas — Correct. The media have always reached beyond national borders. Gathering news stories and sending mostly western films overseas are the book's examples of these international dimensions, so the two halves belong together.
Option (2) Distinct sectors that operated independently until the 1970s - Personal stereo systems, music television and compact discs — Incorrect. Until the 1970s the distinct sectors were cinema, print media, radio and television broadcasting. Personal stereos, music television and CDs are music technologies that later helped spread music across the world.
Option (3) Media activity governed by national regulations until the 1970s - Distribution of primarily western films overseas — Incorrect. Until the 1970s national government rules kept most media companies inside specific domestic markets. Sending western films overseas was one of the media's international dimensions, so it does not fit this description.
Option (4) Reason the musical form suits globalisation - Music can be downloaded digitally instead of bought on CDs — Incorrect. Music suits globalisation because it can reach people who may not know the written and spoken language. Digital downloading is instead seen as a threat to the music industry.
NCERT (2026-27): “7.3 Globalisation and the Media |