Assertion:. Chain stores are able to purchase merchandise most economically. They even direct the goods to be manufactured to their specification.
Reasoning: There is no scope of experimentation in chain stores because huge investment is required for the purpose..

Assertion (A) is true but Reasoning (R) is not correct.

Chain stores are able to purchase merchandise most economically, often going so far as to direct the goods to be manufactured to their specification. They employ highly skilled specialists in many executive tasks. They have the ability to experiment in one store and apply the results to many.