The popularity of a burger or blue jeans, has a lot to do with the powerful influence of the American way of life. It means:
Answer & explanation
Correct answer: option 1
The correct answer is Option (1) → The culture of the politically and economically dominant society leaves its imprint on a less powerful society.
The burger and blue jeans spread round the world because of the powerful influence of the American way of life; the culture of the dominant society leaves its imprint on a less powerful society, and the world begins to look the way the dominant power wishes. This is the soft power of US hegemony.
NCERT (2026-27): “Cultural Consequences … The cultural effect of globalisation leads to the fear that this process poses a threat to cultures in the world. It does so, because globalisation leads to the rise of a uniform culture or what is called cultural homogenisation. The rise of a uniform culture is not the emergence of a global culture. … The popularity of a burger or blue jeans, some argue, has a lot to do with the powerful influence of the American way of life. Thus, the culture of the politically and economically dominant society leaves its imprint on a less powerful society, and the world begins to look more like the dominant power wishes it to be.…” |