Match List-I with List-II
|
List-I Promotion Mix |
List-II Explanation |
|
(A) Advertising |
(I) Minimises Wastage of Efforts |
|
(B) Sales Promotion |
(II) Manages public opinion of an organisation |
|
(C) Public Relations |
(III) Encourages the buyers to make an immediate purchase |
|
(D) Personal Selling |
(IV) Enhances customer satisfaction and confidence |
Choose the correct answer from the options given below.
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A)-(IV), (B)-(III), (C)-(II), (D)-(I)
(A) Advertising — this matches (IV) Enhances customer satisfaction and confidence. Advertising makes buyers feel sure about the quality of the product. So they are more satisfied.
(B) Sales Promotion — this matches (III) Encourages the buyers to make an immediate purchase. It uses short-term offers such as discounts, free gifts and samples.
(C) Public Relations — this matches (II) Manages public opinion of an organisation. It builds and protects the company’s image in the eyes of the public.
(D) Personal Selling — this matches (I) Minimises Wastage of Efforts. The salesperson talks only to likely buyers. So less effort is wasted than with other tools of promotion.
NCERT (2026-27 Edition): “Merits of advertising … (ii) Enhancing Customer Satisfaction and Confidence: Advertising creates confidence amongst prospective buyers as they feel more comfortable and assured about the product quality and hence feel more satisfied.” “Sales Promotion Sales promotion refers to shortterm incentives, which are designed to encourage the buyers to make immediate purchase of a product or service. …” “Public Relations Managing public opinion of an organisation is an important task which can be performed by the marketing department. …” “Importance to Businessmen … (iii) Minimises Wastage of Efforts: Compared with other tools of promotion, the possibility of wastage of efforts in personal selling is minimum. This helps the business persons in bringing economy in their efforts.” |