Match List-I with List-II
|
List-I Promotion Mix |
List-II Explanation |
|
(A) Advertising |
(I) Minimises Wastage of Efforts |
|
(B) Sales Promotion |
(II) Manages public opinion of an organisation |
|
(C) Public Relations |
(III) Encourages the buyers to make an immediate purchase |
|
(D) Personal Selling |
(IV) Enhances customer satisfaction and confidence |
Choose the correct answer from the options given below.
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A)-(IV), (B)-(III), (C)-(II), (D)-(I)
| List-I (Promotion Mix) | List-II (Explanation) | Why it matches |
| (A) Advertising | (IV) Enhances satisfaction and confidence | Being a public and mass-reach medium, advertising gives a sense of legitimacy to the product, making customers feel more confident in their purchase. |
| (B) Sales Promotion | (III) Encourages immediate purchase | These are short-term incentives (like discounts or coupons) designed to create a "buy now" urge in the consumer. |
| (C) Public Relations | (II) Manages public opinion | PR involves a variety of programs designed to promote or protect a company’s image and its individual products in the eyes of the public. |
| (D) Personal Selling | (I) Minimises wastage of efforts | Since the salesperson interacts directly with the target prospect, they can adjust the pitch in real-time, ensuring that time and effort are not wasted on uninterested parties. |