Match List-I with List-II List-

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Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Match List-I with List-II

List-I Promotion Mix	List-II Explanation
(A) Advertising	(I) Minimises Wastage of Efforts
(B) Sales Promotion	(II) Manages public opinion of an organisation
(C) Public Relations	(III) Encourages the buyers to make an immediate purchase
(D) Personal Selling	(IV) Enhances customer satisfaction and confidence

Choose the correct answer from the options given below.

Options:

(A)-(I), (B)-(II), (C)-(III), (D)-(IV)

(A)-(I), (B)-(III), (C)-(II), (D)-(IV)

(A)-(IV), (B)-(III), (C)-(II), (D)-(I)

(A)-(III), (B)-(II), (C)-(I), (D)-(IV)

Correct Answer:

(A)-(IV), (B)-(III), (C)-(II), (D)-(I)

Explanation:

The correct answer is Option (3) → (A)-(IV), (B)-(III), (C)-(II), (D)-(I)

List-I (Promotion Mix)	List-II (Explanation)	Why it matches
(A) Advertising	(IV) Enhances satisfaction and confidence	Being a public and mass-reach medium, advertising gives a sense of legitimacy to the product, making customers feel more confident in their purchase.
(B) Sales Promotion	(III) Encourages immediate purchase	These are short-term incentives (like discounts or coupons) designed to create a "buy now" urge in the consumer.
(C) Public Relations	(II) Manages public opinion	PR involves a variety of programs designed to promote or protect a company’s image and its individual products in the eyes of the public.
(D) Personal Selling	(I) Minimises wastage of efforts	Since the salesperson interacts directly with the target prospect, they can adjust the pitch in real-time, ensuring that time and effort are not wasted on uninterested parties.