Match List-I with List-II
| List-I | List-II |
| (Promotion mix) | (Description) |
| (A) Advertising | (I) Oral presentation of message in the form of conversation with prospective customers |
| (B) Public relations | (II) Protection of company's image |
| (C) Personal selling | (III) Short term incentives to encourage buyers |
| (D) Sales Promotion | (IV) Impersonal form of communication paid for by the sponsor |
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → (A) - (IV), (B) - (II), (C) - (I), (D) - (III)
(A) Advertising — this matches (IV) Impersonal form of communication paid for by the sponsor. The message reaches many people through newspapers, television and other media, with no personal contact. It is paid for by an identified sponsor.
(B) Public relations — this matches (II) Protection of company’s image. Public relations builds goodwill among the public and defends the firm’s image when it comes under attack.
(C) Personal selling — this matches (I) Oral presentation of message in the form of conversation with prospective customers. The salesperson meets the buyer face to face and talks to him.
(D) Sales Promotion — this matches (III) Short term incentives to encourage buyers. Discounts, free gifts and contests push buyers to buy now.
NCERT (2026-27 Edition): “Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. …” “Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. …” “Sales promotion refers to short-term incentives, which are designed to encourage the buyers to make immediate purchase of a product or service. …” “…Therefore, public relations involve a variety of programmes designed to promote or protect a company’s image and its individual products in the eyes of the public.” |