Practicing Success
_____ is a paid form of communication designed to persuade potential customers to choose the product or service over that of a competitor. |
Advertising Personal selling Sales promotion Public relation |
Advertising |
The correct answer is option (1) - Advertising. Advertising is a paid form of communication designed to persuade potential customers to choose the product or service over that of a competitor. Successful advertising involves making the products or services positively known by that section of the public most likely to purchase them. |