_____ is a paid form of communication designed to persuade potential customers to choose the product or service over that of a competitor.
Answer & explanation
Correct answer: option 1
The correct answer is option (1) - Advertising.
Advertising is a paid form of communication designed to persuade potential customers to choose the product or service over that of a competitor. Successful advertising involves making the products or services positively known by that section of the public most likely to purchase them.