Customers learn about price changes, product availability and shortages and new product introduction from sales people. This helps them in taking the purchase decisions in a better way. Which benefit of personal selling to customers is this?
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Latest market information
Option (1) Expert advice — Incorrect. Expert advice is guidance in choosing goods and services. The customers here get news about the market.
Option (2) Induces customers — Incorrect. Inducing customers means persuading them to buy new products that meet their needs better and raise their standard of living. Here sales people only tell customers about new products and prices; they do not persuade them to buy.
Option (3) Latest market information — Correct. Sales people give customers the latest market information: price changes, product availability and shortages, and new products. With this, customers take better purchase decisions.
Option (4) Direct feedback — Incorrect. Direct feedback is a merit of personal selling that serves the seller. The salesperson learns the customer’s reaction at once and adapts the presentation.
NCERT (2026-27 Edition): “Importance to Customers … (ii) Latest Market Information: Customers get latest market information regarding price changes, product availability and shortages and new product introduction, which help them in taking the purchase decisions in a better way. |