In order to confirm that the customer has correctly entered his details in the registration form, the seller may verify the same from the ....................

Cookies

The correct answer is option 2- Cookies.

e-business risk may arise for the seller or the buyer on account of default on order taking/giving, delivery as well as payment. Such situations can be averted by providing for identity and location/address verification at the time of registration, and obtaining authorisation as to the order confirmation and payment realisation. For example, in order to confirm that the customer has correctly entered his details in the registration form, the seller may verify the same from the ‘cookies’. Cookies are very similar to the caller id in telephones that provide telemarketers with such relevantinformation as:the consumer’s name, address and previous purchase payment record. As for customer’s protection from anonymous sellers, it is always advisable to shop from well-established shopping sites. While allowing advertisers to sell their products online, these sites assure customers of the sellers’ identities, locations and service records. Sites such as eBay even provide for rating of the sellers. These sites provide protection to the customers against default on delivery and reimburse the payments made up to some extent.