Given below are two statements:
Statement I: Personal selling offers greater income and employment opportunities to the unemployed youth.
Statement II: Offering employment opportunities to the unemployed youth is an importance of personal selling to businessmen.
In the light of the above statements, choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 3
The correct answer is Option (3) → Statement I is correct but Statement II is incorrect.
Statement I: Personal selling offers greater income and employment opportunities to the unemployed youth. — True. Companies employ many salespersons, so personal selling gives jobs and income to young people who are looking for work.
Statement II: Offering employment opportunities to the unemployed youth is an importance of personal selling to businessmen. — False. Jobs for the youth are a benefit to society. The importance to businessmen covers points such as an effective and flexible promotional tool, less wastage of effort and lasting relationships with customers.
NCERT (2026-27 Edition): “Importance to Society Personal selling plays a very productive role in the economic progress of a society. The more specific benefits of personal selling to a society are as follows: |