Target Exam

CUET

Subject

Sociology

Chapter

Social Change and Development in India: Mass Media and Communication

Question:

Which statement among these are true about newspapers post the rise of electronic media?

(A) Newspapers have a plurality of stories appealing to a wider range of readers.
(B) Newspapers are advocating infotainment.
(C) Rise of electronic media has led to the decline in circulation of print media.
(D) Newspapers have become a consumer product.

Choose the correct answer from the options given below:

Options:

(A), (B) and (C) only

(A), (C) and (D) only

(A), (B) and (D) only

(B), (C) and (D) only

Correct Answer:

(A), (B) and (D) only

Explanation:

The correct answer is Option (3) → (A), (B) and (D) only

(A) Newspapers have a plurality of stories appealing to a wider range of readers. Correct.
(B) Newspapers are advocating infotainment. Correct.
(C) Rise of electronic media has led to the decline in circulation of print media. False. 
Many feared that the rise in electronic media would lead to a decline in the circulation of print media. This has not happened. Indeed it has expanded. This process has, however, often involved cuts in prices and increasing dependence on the sponsors of advertisements who in turn have a larger say in the content of newspapers. 
(D) Newspapers have become a consumer product. Correct. 

"The effort of the newspapers has been to widen their audience and reach out to different groups. It has been argued that newspaper reading habits have changed. While the older people read the newspaper in its entirety, younger readers often have specific interests like sports, entertainment or society gossip and directly move to the pages earmarked for these items. Segmented interest of readers imply that a newspaper must have a plurality of ‘stories’ to appeal to a wide range of readers with varied interests. This has often led to newspapers advocating infotainment, a combination of information and entertainment to sustain the interest of readers. Production of newspaper is no longer related to a commitment to certain values that embody a tradition. Newspapers have become a consumer product and as long as numbers are big, everything is up for sale."