CUET Preparation Today
| ……... is the deliberate action of an organisation for promoting goodwill between itself and the society. |
Marketing mix Advertising Public relations Publicity |
| Public relations |
| The public relations department advises the management on general issues which affect the public and the position the company would like to the take on a particular issue. The company can build goodwill by contributing money and time to certain causes like environment, wildlife, children’s rights, education, etc. Such cause-related activities help in promoting public relations and building goodwill. |
