CUET Preparation Today
| The process of attitude change involves the modification or alteration of an individual's attitudes towards a person, object, idea, or situation. Attitude change can occur through various mechanisms and influences. One common method of attitude change is through persuasion. Persuasive communication, such as advertising, public speeches, or interpersonal discussions, aims to influence attitudes by presenting arguments, evidence, or emotional appeals. This can lead to a shift in an individual's beliefs, emotions, and subsequent attitude. Cognitive dissonance theory suggests that individuals strive to reduce inconsistency or discomfort between their attitudes and behaviors. When confronted with inconsistencies, people may adjust their attitudes to align with their actions, leading to attitude change. Overall, attitude change is a dynamic process influenced by persuasive communication, social influence, personal experiences, and the need for cognitive consistency. Understanding this process can aid in promoting positive attitude change and fostering greater acceptance and understanding among individuals. |
| Cognitive dissonance theory suggests that if an individual holds conflicting cognitions, which of the following is likely to happen? |
The individual will ignore the conflict and maintain the attitudes. The individual will change the attitude object to resolve the conflict. The individual will change one of the cognitions to reduce the conflict. The individual will seek additional information to reinforce the conflict. |
| The individual will change one of the cognitions to reduce the conflict. |
| According to cognitive dissonance theory, if an individual holds conflicting cognitions, one of the cognitions will be changed to reduce the conflict or achieve consonance. |
