Match the following:

1-B, 2-C, 3-D, 4-A

Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products— goods or services of one seller or group of sellers and to differentiate them from those of the competitors.

Brand name: That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand.

Brand mark: That part of a brand which can be recognized but which is not utterable is called brand mark. It appears in the form of a symbol, design, distinct color scheme or lettering.

Trade mark: A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms.