In the comparison of marketing management philosophies, which two phi…

The correct answer is Option (1) → Marketing concept and societal marketing concept

Option (1) Marketing concept and societal marketing concept — Correct. Both concepts start from the market and aim at profit through customer satisfaction. Both use integrated marketing as their means. The societal concept also looks after society’s well-being.

Option (2) Selling concept and marketing concept — Incorrect. The means of the selling concept is selling and promoting. Only the marketing concept in this pair uses integrated marketing.

Option (3) Product concept and marketing concept — Incorrect. The means of the product concept is product improvements, so it does not share integrated marketing with the marketing concept.

Option (4) Selling concept and societal marketing concept — Incorrect. The selling concept relies on selling and promoting, so it does not share integrated marketing with the societal concept.