Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

Read the following passage and answer questions.

Company X is into diversified business serving numerous customers in Indian market. The product portfolio of Company X ranges from FMCG to exemplary services. Company X offers mobile phone under the Brand name 'Signal' along with calling and data facilities. Over the years the company has been organising Cricket matches and music concerts to popularise the brand name and spread over the company's tradition. Company is also developing uninhabited land pockets in the state of Odisha close to City of temple-Bhubaneshwar to popularise the theme "When Odisha celebrates even the Gods join in". The company has been organising a winter festival name Ecoretreat with facilities like open air dining, bonfire and kayaking in ocean.

In case of development of uninhabited Land pockets in the state of Odisha, identify the aspect being marketed by company X.

Options:

Event

Experience

Service

Properties

Correct Answer:

Properties

Explanation:

The correct answer is option (4)- Properties.

In the case of the development of uninhabited land pockets in the state of Odisha, the aspect being marketed by Company X is Properties.

The development of land for the purpose of promoting the theme "When Odisha celebrates even the Gods join in" suggests that the company is marketing real estate or land as a property offering.