Corporate culture seeks to:

(A) increase productivity.
(B) decrease productivity.
(C) increase competitiveness
(D) decrease competitiveness

Choose the correct answer from the options given below:

(A) and (C) only

The correct answer is Option (2) - (A) and (C) only

Corporate culture is a branch of management theory that seeks to increase productivity and competitiveness though the creation of a unique organisational culture involving all members of a firm. A dynamic corporate culture - involving company events, rituals and traditions - is thought to enhance employee loyalty and promote group solidarity. It also refers to way of doing things, of promotion and packaging products.