Identify the components of Brand.

A. Brand Name

B. Trade Mark

C. Price

D. Brand Mark

Choose the correct answer from the options given below:

A, B, D only

The correct answer is option (3) - A, B, D only

Brand has three components:

a) Brand name: A brand name is "that part of a brand which can be vocalized i.e. can be spoken. It is like naming a newborn child. Mercedes, Woodland, Asian Paints, Pepsi, Maggie, Uncle Chips etc. are few examples of the brand names.

b) Brand mark : A brand mark is that part of a brand which can be recognized but cannot be vocalized i.e. is non-utterable. It appears in the form of a symbol, design or distinct colour scheme. For example: 'Girl’ of Amul, 'Maharaja' of Air India, 'Ronald' of McDonald etc.

 c) Trade mark : A brand or part of a brand that is given legal protection against its use by other firms is called a trade mark. Thus, a trade mark is essentially a legal term, protecting the seller's exclusive right to use the brand name/mark.