CUET Preparation Today
| A salesman approaches you to promote the sales of a water purifier. Which promotion tool is the marketer using? |
Personal selling sales promotion Public relations Advertisement |
| Personal selling |
| Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale. |
