Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:
A salesman approaches you to promote the sales of a water purifier. Which promotion tool is the marketer using?
Options:
Personal selling
sales promotion
Public relations
Advertisement
Correct Answer:
Personal selling
Explanation:
Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.