A salesman approaches you to promote the sales of a water purifier. Which promotion tool is the marketer using?

Personal selling

The correct answer is option 1- Personal selling.

The promotion tool the salesman is using is Personal Selling.

Personal selling involves direct interaction between a salesperson and a potential customer to persuade them to purchase a product or service. In this case, the salesman is engaging with us personally to promote and sell the water purifier. So, the personal selling is used by him.

Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. It is a personal form of communication. Companies appoint salespersons to contact prospective buyers and create awareness about the product and develop product preferences with the aim of making sale.