Read the following case study and answer question.

Sumit and Rachit are running a company processing coffee powder with a unique name 'Mad over Coffee'. It has a widely established market because of its excellent quality and distinct flavours. They don't have too many competitors in the market. As a result, they are in a position to keep the price of their products high. But the company is not providing after sales service. It doesn't take feedback from its customers. They soon realised this and bounced back. They appointed Raghav, a young energetic, as marketing manager. Raghav suggested diversification and expansion of staff. They added new flavours to their existing product range. They also ventured into tea processing, cocoa powder, and protein mix.

For this, he estimated the additional manpower requirement and finally after completing the staffing process, he managed to get a good team of sales personnel. He modified their packaging, making it more attractive and reusable. They started providing more details about their products on their labels. To promote their sales they started offering extra quantity (20% extra) in each pack.

A variety of programmes were designed by him to promote or protect the company's image and its individual products in the eyes of public.

They started advertising their products on TV and Social media.

To estimate the manpower requirement which step did Raghav take ?

Workload analysis

The correct answer is option (3) : Workload analysis

To estimate the manpower requirement, Raghav took the step of:

• (3) Workload analysis

Workload analysis involves evaluating the workload and tasks to determine the number of staff required to efficiently perform the job responsibilities. In this case, Raghav estimated the additional manpower requirement to support the company's diversification and expansion.

This step is often part of the staffing process and precedes recruitment and selection (options 1 and 2) to ensure that the right number of personnel is hired.