Choose the odd one out in the context of Branding component of Marketing Mix.
Answer & explanation
Correct answer: option 4
Ponds, Maggi and Amul are Umbrella or Family brand name while Lifebuoy is an individual brand name.
PONDS, is a mother brand name used for shampoos, talcum powder, cold creams, soaps etc.
MAGGI, is brand name for noodles, sauces, masalas etc.
AMUL, has been used to market a large variety of dairy products viz. milk, ghee, butter,
chocolates etc.
PONDS, is a mother brand name used for shampoos, talcum powder, cold creams, soaps etc.
MAGGI, is brand name for noodles, sauces, masalas etc.
AMUL, has been used to market a large variety of dairy products viz. milk, ghee, butter,
chocolates etc.