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| Choose the odd one out in the context of Branding component of Marketing Mix. |
Maggi Amul Ponds Lifebuoy |
| Lifebuoy |
| Ponds, Maggi and Amul are Umbrella or Family brand name while Lifebuoy is an individual brand name. PONDS, is a mother brand name used for shampoos, talcum powder, cold creams, soaps etc. MAGGI, is brand name for noodles, sauces, masalas etc. AMUL, has been used to market a large variety of dairy products viz. milk, ghee, butter, chocolates etc. |
