Assertion: Marketing concept aims to find out needs and requirements of customers and satisfying them in an effective manner.
Reasoning: Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market.
Reasoning: Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market.
Answer & explanation
Correct answer: option 1
Marketing orientation implies that focus on satisfaction of customer’s needs is the key to the success of any organisation in the market. It assumes that in the long run an organisation can achieve its objective of maximisation of profit by identifying the needs of its present and prospective buyers and satisfying them in an effective way. All the decisions in a firm are taken from the point of view of the customers. In other words, customer’s satisfaction become the focal point of all decision making in the organisation.