Marketer refers to any person who takes more _____ part in the process of exchange.

Active

The correct answer is option (2)- Active.

Marketer refers to any person who takes more active part in the process of exchange.

Marketer refers to any person who takes more active part in the process of exchange. Normally it is the seller who is more active in the exchange process as he/she analyses the needs of the potential buyers, develops a market offering and persuades the buyers to buy the product.