Read the passage and answer the question.

Sarah is the manager of a customer service team at a growing e-commerce company. The company has recently faced an influx of customer queries due to an increase in online orders. As the manager, Sarah's role is crucial in ensuring her team is aligned with the company's goals and capable of meeting the growing demand.

To begin, Sarah holds a team meeting where she clearly communicates the new expectations for handling customer inquiries, including targets for response times and quality standards. She provides clear guidelines on how to manage the increased workload and sets specific deadlines for individual tasks. Sarah integrates employees' efforts and ensures that the team understands the importance of customer satisfaction and how it contributes to the company's reputation and success.

Additionally, Sarah motivates her team by recognizing their achievements, offering constructive feedback, and providing training sessions to improve their skills. She fosters open communication, encouraging her team to express any challenges they encounter. Her leadership style includes delegation of responsibilities, which helps employees feel trusted and empowered.

Under Sarah's direction, the team becomes more efficient, delivering timely and high-quality customer service, which ultimately boosts customer satisfaction and supports the company's growth.

What is the primary purpose of directing in management?

Communicating with employees and guiding their actions

The correct answer is option 2- Communicating with employees and guiding their actions.

Communicating with employees and guiding their actions is the primary purpose of directing in management.

The primary purpose of directing in management is to lead, motivate, and communicate with employees, guide their actions toward achieving organizational goals and also supervise performance and provide feedback.

In the context of management of an organisation, directing refers to the process of instructing, guiding, counselling, motivating and leading people in the organisation to achieve its objectives. Directing is not a mere issue of communication but encompasses many elements like supervision, motivation and leadership. It is one of the key managerial functions performed by every manager. Directing is a managerial process which takes place throughout the life of an organisation.