Answer question based on the passage below.

Mona is working as Marketing Manager in IOTA ltd. The company is venturing into a new segment of manufacturing "Power gummies" for health conscious segment of society who prefer eating supplements for vitamins, minerals, fish oil etc. The chief objective of the company is to make an entry into this new segment. So, they are planning to endorse their product via a brand ambassador from sports field. They aim to earn at least that much profit so that its costs and risks are covered. The management also aims to reduce costs and increase productivity by providing common direction to the individual efforts in achieving the overall goal of the organisation.

"The chief objective of the company is to make an entry into this new segment. So, they are planning to endorse their product by a brand ambassador from sports field".

Identify the characteristic of management presented in above statement.

Management is a goal oriented process

The correct answer is option (3)- Management is a good oriented process.

The characteristic of management presented in the statement is Management is a goal-oriented process.

The statement highlights the company's objective to make an entry into a new segment and to endorse their product through a brand ambassador from the sports field. This demonstrates that management is focused on achieving specific goals or objectives, which is a fundamental characteristic of the management process.

Management is a goal-oriented process: An organisation has a set of basic goals which are the basic reason for its existence. These should be simple and clearly stated. Different organisations have different goals. For example, the goal of a retail store may be to increase sales, but the goal of The Spastics Society of India is to impart education to children with special needs. Management unites the efforts of different individuals in the organisation towards achieving these goals.

OTHER OPTIONS

• Management is a group activity: An organisation is a collection of diverse individuals with different needs. Every member of the group has a different purpose for joining the organisation but as members of the organisation they work towards fulfilling the common organisational goal. This requires team work and coordination of individual effort in a common direction.

• Management is a continuous process: The process of management is a series of continuous, composite, but separate functions (planning, organising, directing, staffing and controlling). These functions are simultaneously performed by all managers all the time.

• Management is all pervasive: The activities involved in managing an enterprise are common to all organisations whether economic, social or political. A petrol pump needs to be managed as much as a hospital or a school.