Answer question based on the passage below:-

Mona is working as Marketing Manager in IOTA ltd. The company is venturing into a new segment of manufacturing "Power gummies" for health conscious segment of society who prefer eating supplements for vitamins, minerals, fish oil etc. The chief objective of the company is to make an entry into this new segment. So, they are planning to endorse their product via a brand ambassador from sports field. They aim to earn at least that much profit so that its costs and risks are covered. The management also aims to reduce costs and increase productivity by providing common direction to the individual efforts in achieving the overall goal of the organisation.

"The chief objective of the company is to make an entry into this new segment. So, they are planning to endorse their product by a brand ambassador from sports field".

Identify the characteristic of management presented in above statement.

Management is a good oriented process

The correct answer is option (3) : Management is a good oriented process

The characteristic of management presented in the statement is Management is a goal-oriented process.

The statement highlights the company's objective to make an entry into a new segment and to endorse their product through a brand ambassador from the sports field. This demonstrates that management is focused on achieving specific goals or objectives, which is a fundamental characteristic of the management process.