Match List I with List II.

Choose the correct answer from the options given below :

(A)-(II), (B)-(III), (C)-(IV), (D)-(I)

The correct answer is option (1) : (A)-(II), (B)-(III), (C)-(IV), (D)-(I)

(A) Availability and affordability of product - (II) Production Concept:

• The Production Concept is based on the belief that consumers prefer products that are widely available and affordable. Therefore, the focus is on mass production and distribution efficiency.

(B) Product improvement (III) Product

Concept:

• The Product Concept is centered around the idea that consumers will favor products that offer the most quality, performance, or innovative features. Hence, the emphasis is on continuous product improvement and innovation.

(C) Selling and promoting - (IV) Selling

Concept:

• The Selling Concept revolves around the concept that consumers are unlikely to buy a product unless it is actively promoted or sold to them. It emphasizes aggressive sales and promotion strategies to persuade customers to make purchases.

(D) Profit through integrated marketing - (l)

Marketing Concept:

• The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of the target market and delivering the desired satisfactions more effectively and efficiently than competitors. It emphasizes building long-term relationships with customers and creating customer value to achieve profits through customer satisfaction and integrated marketing efforts.