"Mr. Charles Leadbeater coined the term 'Thin Air' business in his article published in the year 1999." What does this mean?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → people make money by producing something which cannot be touched, felt, weighed or measured like consultants, lawyers.
In his article, Charles Leadbeater referred to the concept of "Thin Air" business to describe industries or professions where the primary value is derived from intangible assets like knowledge, ideas, and expertise rather than physical goods. Examples include consultants, lawyers, software developers, and other professionals who deal in services or intellectual property, which cannot be physically touched but hold significant economic value.