"Mr. Charles Leadbeater coined the term 'Thin Air' business in his article published in the year 1999." What does this mean?
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → people make money by producing something which cannot be touched, felt, weighed or measured like consultants, lawyers.
Option (2) people make money by producing something which cannot be touched, felt, weighed or measured like consultants, lawyers. — Correct. Leadbeater wrote that most of us make our money from thin air: we produce nothing that can be weighed, touched or easily measured. We earn our living by providing service, judgement, information and analysis, in a call centre, a lawyer’s office, a government department or a laboratory. This is the weightless or knowledge economy, where products have their base in information.
Note: Box 6.2 on the ‘thin-air’ business, quoted from Charles Leadbeater, was there in the chapter ‘Globalisation and Social Change’ of the pre-rationalised NCERT, which NTA followed in 2023. This box has been deleted from the NCERT book (2025-26), though the chapter is still there and lists Leadbeater’s book Living on Thin Air among its references.
NCERT: Social Change and Development in India — Chapter 6: Globalisation and Social Change, Box 6.2 (Pre-rationalised)
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