Identify from the options given below, which is NOT an importance of packaging?

Physical distribution

The correct answer is option 1- Physical distribution.

Packaging mainly helps in product identification, protection, and promotion—it makes the product recognizable, keeps it safe, and attracts customers. However, physical distribution refers to the movement of goods from producer to consumer (like transportation, warehousing), which is a separate function and not a direct importance of packaging. 

OTHER OPTIONS

• Product Identification: Packaging greatly helps in identification of the products. For example, Colgate in red colour, or Ponds cream jar can be easily identified by its package.

• Product Protection: Packaging protects the contents of a product from spoilage, breakage, leakage, pilferage, damage, climatic effect, etc. This kind of protection is required during storing, distribution and transportation of the product.

• Product Promotion: Packaging is also used for promotion purposes. A startling colour scheme, photograph or typeface may be used to attract attention of the people at the point of purchase. Sometimes it may work even better than advertising. In self-service stores, this role of packaging becomes all the more important.