Consider the following statements about self service outlets and pack…

Consider the following statements about self service outlets and packaging:

(A) Self service retail outlets are becoming very popular, particularly in major cities and towns.

(B) Because of self service outlets, some of the traditional role of advertising in promotion has gone to packaging.

(C) In self service stores, the role of packaging in promoting the product becomes all the more important.

(D) The spread of self service outlets is one of the reasons why packaging has acquired great significance in marketing.

Which of the statements given above are correct?

Choose the correct answer from the options given below:

Answer & explanation

Correct answer: option 1

The correct answer is Option (1) → (A), (C) and (D) only

(A) Self service retail outlets are becoming very popular, particularly in major cities and towns. — Correct. Self service outlets are spreading fast, particularly in major cities and towns.

(B) Because of self service outlets, some of the traditional role of advertising in promotion has gone to packaging. — Incorrect. The role that has gone to packaging is that of personal selling. In a self service store no salesperson explains the product, so the package has to do that job.

(C) In self service stores, the role of packaging in promoting the product becomes all the more important. — Correct. A striking colour scheme or picture on the package attracts attention at the point of purchase. In self service stores this promotion role becomes all the more important.

(D) The spread of self service outlets is one of the reasons why packaging has acquired great significance in marketing. — Correct. Self service outlets are one of the reasons for the importance of packaging, along with rising standards of health and sanitation, innovational opportunity and product differentiation.

NCERT (2026-27 Edition): “Importance of Packaging Packaging has acquired great significance in the marketing of goods and services, because of following reasons:
(i) Rising Standards of Health and Sanitation: Because of the increasing standards of living in the country, more and more people have started purchasing packed goods as the chances of adulteration in such goods are minimised.
(ii) Self Service Outlets: The self-service retail outlets are becoming very popular, particularly in major cities and towns. Because of this, some of the traditional role assigned to personal selling in respect of promotion has gone to packaging.”

“Functions of Packaging … (iv) Product Promotion: Packaging is also used for promotion purposes. A startling colour scheme, photograph or typeface may be used to attract attention of the people at the point of purchase. Sometimes it may work even better than advertising. In self-service stores, this role of packaging becomes all the more important.”