Which of the following are not the elements of product mix?

(A) Product cost
(B) Branding
(C) Labelling
(D) Advertising

Choose the correct answer from the options given below:

(A) and (D) only

The correct answer is Option (4) → (A) and (D) only

Elements of Product Mix include:

• Branding → Part of product mix, as it helps identify and differentiate the product.

• Labelling → Part of product mix, as it provides information about the product.

Not elements of Product Mix:

• Product cost → Related to pricing decision, not product mix.

•  

  Advertising → Related to promotion, not product mix.