Which of the following are not the elements of product mix?
(A) Product cost
(B) Branding
(C) Labelling
(D) Advertising
Choose the correct answer from the options given below:
Answer & explanation
Correct answer: option 4
The correct answer is Option (4) → (A) and (D) only
Elements of Product Mix include:
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Branding → Part of product mix, as it helps identify and differentiate the product.
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Labelling → Part of product mix, as it provides information about the product.
Not elements of Product Mix:
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Product cost → Related to pricing decision, not product mix.
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Advertising → Related to promotion, not product mix.