Read the following statements and choose your correct answer.

Assertion: Study of business environment helps a firm to cope up with rapid change.
Reasoning: Changes in business environment affects all the firms in the same way.

Assertion (A) is true but Reasoning (R) is not correct.

Changes in the business environment can indeed affect different firms in different ways. Factors such as industry, size, market positioning, and management strategies play a significant role in determining how a particular change impacts a specific business. It's the ability of a firm to understand and adapt to these changes that contribute to its success in coping with a dynamic business environment.
Thus, assertion is true but reason is not correct.