Assertion: The consumption of coke across India has increased in recent times in India replacing many traditional drinks.
Reasoning: Coca Cola Spends hundreds of crores rupees on advertising.
Answer & explanation
Correct answer: option 1
The correct option is: Both Assertion (A) and reasoning (R) are correct and R is the correct explanation of A.
Explanation: The assertion states that the consumption of Coke across India has increased, which is supported by data or observation. The reasoning provides an explanation for this increase, suggesting that Coca-Cola spends a significant amount of money on advertising, which influences consumer behavior and preferences, leading to the increased consumption. Therefore, the reasoning provides a logical explanation for the assertion.
"Parle drinks was bought by Coca Cola. Parle’s annual turnover was Rs. 250 crores, while Coca Cola’s advertising budget alone was Rs. 400 crores. This level of advertising has naturally increased the consumption of coke across India replacing many traditional drinks."