Identify the function of marketing that is also given by F.W. Taylor as one of the Techniques of Scientific Management.

Standardisation

The correct answer is option 3- Standardisation.

Standardisation is the function of marketing that is also given by F.W. Taylor as one of the techniques of Scientific Management.

Standardisation and Grading is a function of marketing. Standardisation refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output. Standardisation ensures the buyers that goods conform to the predetermined standards of quality, price and packaging and reduces the need for inspection, testing and evaluation of the products.

According to Taylor, Standardisation refers to the process of setting standards for every business activity; it can be standardisation of process, raw material, time, product, machinery, methods or working conditions. These standards are the benchmarks, which must be adhered to during production.